But it's not just about what's in this upcoming DLC package. It's a statement of strategy, more specifically...
"It’s interesting to see what happens when you take away the subscription model away," Firor explained. "You don’t see a hardcore playstyle - like playing for six months and then quitting - we don’t see that. We have a lot of players who will play for two or three weeks because they want to get through a zone and then stop. Then they come back two months later for another month, because there’s no pressure to play all of it at once.
"Our DLC packs cater to that..."
In short, he's blaming the weakness of the game as a persistent community builder on the financial model.
After all these years, alas, he still doesn't get it *sigh*